What is WordPress? And, Why Should I Use it?

You know your business needs a website, but what software should you use to manage it? WordPress is one of the most popular and most fully-featured website building tools in the world. Let’s look at what this powerful tool is, and why you should use it to build the website for your business.

Welcome to Business 3.0.

Things we covered

• What is a content management system?
• Fun facts about the popularity and growth of WordPress
• The Toolbox to Help You Get Started

Resources

• 25 Reasons Your Business Should Switch to WordPress on Entrepreneur
• Why You Should Have a Blog for Your Business (Future Episode)
• Download WordPress

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3 Ways Pokémon Go Can Add Revenue to Your Business

In the first month since its release, Pokémon Go has been downloaded over 50 million times on the Android platform alone. People spend more time looking at Pokémon Go than they do on Facebook.

Players range in age from 8 to 35, and businesses that are able to leverage the attention of those players are seeing increases in revenue and making record-setting amounts of profit.

Welcome to Business 3.0.

Fun Facts about Pokémon Go

• Pokémon Go was first realized as an April Fools Day prank when Google teamed up with The Pokémon Company for the event in 2014. Source.
• Over 3% of the entire US Android population have not just downloaded but used the app. According to Similar Web, over 60% of those who have downloaded it are using it daily. Source.
• On July 12th, almost 21 million active users engaged in Pokémon Go making it the most popular game ever in the US, beating Candy Crush at its peak. Source.
• Texas A&M opened up its football stadium for Pokémon Go players to avoid trespassing. In over two hours, the stadium was filled with 1,600 players. Source.
• Pokémon Go is pushing the sales of small and local businesses to incredible proportions. Source.

3 Ways to Use Pokémon Go to Get More Traffic to Your Business

1. Use Lures
2. Offer promotions
3. Host events

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Introduction to Business 3.0

In the beginning, you hunted for your prey and gathered your crops; you kept what you needed and sold the rest. Fast forward a few millennia to the dawn of the internet age. New strategies, new tactics, and new ways of starting and growing a business come into play, changing the business landscape forever.

But not all businesses could keep up. Their owners were too tied to the past; unwilling to change and adapt or embrace the new way of doing business. Enter Business 3.0, where we combine business 1.0 strategies from the dark ages with business 2.0 tactics of the internet age and help companies around the world thrive in the new social economy powered by the internet.

Welcome to Business 3.0.

In upcoming episodes of Business 3.0, we’ll cover topics like:

1. How to Choose an Email Marketing Service
2. Should I blog for my business?
3. How to increase customer retention
4. How to use social media and the hottest apps to attract new customers
5. and more

As a business owner myself, I know your time is short. So, each episode will cover only a single topic, and will only last 8-10 minutes.

But Ellory, what’s a dwizzywid? What does that even mean?

DwizzyWid is just the pronunciation of an acronym that we stand by and feature as the centerpiece of our business. That acronym is:

Do What You Say You Will Do and that phrase is the driving principle behind how we do business. It’s a constant reminder of how we treat our clients, our listeners, and our fellow business owners out in the community.

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